Guest Passes is a web-based application used by the MLB to manage and issue guest passes for every MLB game. The application plays a critical role in protecting stadium security for 73 million game attendees every year.
Through user feedback, the product owner identified a feature need, and I was tasked to create the UX and UI design for the feature.
Every MLB club issues guest passes for VIPs, guests, and sponsors. To obtain these passes, requesters usually email the club coordinator. However, dealing with these requests became overwhelming and inefficient due to its volume and its reliance on emails.
How might we streamline the guest pass request process so that they can be submitted and approved quickly and easily?
Lead UX Designer